The book is not covering the basics such as WP installation. The author assumed that most readers already have an established WordPress blog. Some basic WordPress knowledge is a must in order to follow the book.

The author is using a case study  based on a fictitious blog  to demonstrate the concepts the readers will be learning. It is the basis for most of the tutorials in the book. The purpose of the lessons is to transform that blog from a mediocre blog into an all-singing all-dancing traffic magnet.

The book provides very detailed and useful  information about business blog marketing , SEO for blogs, blog monetization, advanced image and video handling techniques, content creation, advertising and affiliate programs, and more. If you are serious about business blogging, WordPress for Business Bloggers must be in your library.