The quest for readership, like the quest for topical currency, differs from one type of blog to another. Here again, personal diaries often don’t have readership ambitions equal to topical blogs. If you are writing for close friends and family, you can rely on your audience to check your space from time to time and delight in the occasional new entry. But if you’re writing for a broader readership of strangers who also follow other blogs in the same subject area, leaving holes in your posting schedule might cause your blog to drop off your audience’s radar.

Devoted blog readers like frequently updated content. As a general rule, if more than one weekday passes with no new entries, the blog risks losing momentum. If that seems harsh or exaggerated, you might be underestimating the voracious content appetite of blog addicts. Fortunately, some exceptions apply:

• Most bloggers dial back on the weekends, which are exempt from the news cycle. Conversely, casual personal interest bloggers might swing into high gear on the weekends after slacking during the week.
• Respected blogs have more leeway; their readers are willing to wait for posts because the content is worthwhile and influential.
• Customs be blasted, you can do whatever you want.